CEO Karli Barokas and President Johanna Erickson train you on how to get the word out about your story/product, share their in-depth knowledge about how the media chooses stories, and give tips on how to position yourself for media coverage.
Find their slide deck here: PR for Startups
ABOUT KARLI BAROKAS
As CEO of Barokas Communications, Karli is passionate about helping clients tell their stories and grow their brands via a holistic approach to communications. With more than 20 years of experience working with enterprise tech, B2B and consumer technology companies, Karli has shaped Barokas Communications into a growing, trusted mid-size PR and communications agency known for its fearless, results-driven approach.
Karli specializes in working with high-growth companies in enterprise and cloud technology. She has been directly involved in leading PR strategy and execution for a number of notable startups from launch through exit. Some of her former clients include Opsware (acquired by HP for $1.65B), Redback Networks (acquired by Ericsson for $1.9B), Apptio (IPO, acquired by Vista Equity Partners for $1.94B) and Skytap (growing, with more than $109M in funding). She is an active speaker in the Seattle and Denver technology communities, participating in women’s leadership and technology marketing and communications events. Her recent speaking platforms and engagements include Female Empowerment for Women Leading Technology, Path to the C-Suite for the Women in Cloud Summit, and Marketing and PR Strategy for the Washington Technology Industry Association Startup Club.
In her spare time, you can find Karli swimming, biking, running, traveling or relaxing with the fam, which includes Mack, a very spoiled English bulldog.
Karli Barokas, CEO
ABOUT JOHANNA ERICKSON
Johanna has been working in communications for brands of all sizes for over 20 years and opened the agency’s doors in Colorado nearly six years ago. In that time, Barokas has worked with great client partners and built an incredibly talented team. In Johanna’s role, you will see her meeting with clients, speaking at events, brainstorming with the Barokas team and making her way to spend time with the Seattle team and clients on a regular basis. When she is not working, you will find her in her other role as an unpaid Uber driver carting her three very active kids all over the city! She is an east coaster at heart, growing up in Boston, masquerading as a Colorado native.
Johanna Erickson, President