Zameer Kassam is a VOGUE-featured jewelry designer and founder of his eponymous fine jewelry brand.
Zameer’s love affair with jewelry began in his teens while working at his family jewelry business in Vancouver, Canada. Early on, he learned that jewelry is about more than the incredible beauty of gemstones or the excitement of wearing a magnificent piece; it is about celebrating the most important moments in life, in a way that will last forever.
After honing his business skills at McKinsey & Company and MTV Networks International, he reentered the world of fine jewelry by joining De Beers Louis Vuitton as the head of the bridal and classics business. From there, his passion for design led him to create his own brand, Zameer Kassam Fine Jewelry.
Zameer takes his clients’ loves stories and builds classic engagement rings, yet secretly weaves details of each couple’s story into the design. Perhaps the number of diamonds on the band represents their years together, or a secret gemstone set inside the band represents an important moment in time. This far, Zameer has designed more than 1,500 pieces of jewelry, each telling a unique love story.
In 2017, Zameer worked with Ashley Judd to craft the #TimesUp Oscars ring, the first red carpet jewel based on social impact story, which she famously used as a tool on the red carpet to speak about Hollywood inequality. Since then, he has crafted other social impact jewels to create meaningful dialogue on red carpets for stars such as Lupita Nyong’o, Constance Wu, the cast of Crazy Rich Asians, and many more. He has been featured in The New York Times, VOGUE, CNBC, Forbes, Crains, CNN, Harper’s Bazaar, The Knot, the New York Post, Harvard Business School Alumni Magazine, among other publications.
Zameer holds a Masters in Business Administration from Harvard University, and is based in New York City.