My rollercoaster pregnancy

I am 39 weeks pregnant. One night last August, I took a pregnancy test. It was positive. It was welcome. It was also unplanned. The very next day FFA kicked off Ready Set Raise, our accelerator program for venture-scale companies with women and non-binary founders, for the very first time. Lucky for me, I was […] [...]




I Am 37 Weeks Pregnant

They say that life begins at the edge of your comfort zone. I’ve been living at the edge of my comfort zone for more than three years. There are days, like today, when I lean so far outside the edge of my comfort zone that it feels like I’m falling off. It feels like fear. […] [...]




The World Is Not Binary

On April 4, 2019, 350 people gathered for the second annual Champion Awards, presented by the Female Founders Alliance and Reverb, in Seattle, Wash., to honor the people and organizations who are making an impact on gender equity. Founder and CEO of the Female Founders Alliance, Leslie Feinzaig, at 37 weeks pregnant with her second […] [...]




I Am 35 Weeks Pregnant

There’s a subject so taboo in startups that only the ultra-successful are willing to openly talk about it: Slowing down. In an industry that glorifies hustle, brutal work schedules, and “crushing” results, it’s hard for a founder to admit when they need to slow down. You know you’ll be judged, and you might miss out […] [...]




I Am 33 Weeks Pregnant

Yesterday I gave a keynote speech in front of an 80% male audience. That’s not an unusual statement. I’m a reluctantly frequent speaker. And I work in the tech and startup ecosystem, where most audiences are overwhelmingly male. And yet: Yesterday I gave a keynote speech in front of an 80% male audience. I am […] [...]




Champion Awards: Nominations now open!

It might seem obvious now, but back when I first came up with the idea for the Champion Awards in mid-2017 — the “Oscars™ of women’s allyship” — the whole thing was honestly preposterous. FFA was tiny. We had $0. Nobody beyond a few founders in Seattle and my personal network had any idea who […] [...]




New Year, Fresh Start

January has always been a time of renewal for me. Last January, I made the decision to turn the Female Founders Alliance from a hobby to a mission. In the months that followed, FFA evolved from a small Facebook group to a social impact corporation running a national accelerator for female-founded, venture-scale companies. With the […] [...]




Reflections on a life-changing year.

If I had to summarize 2018 in one word, it would be gratitude. This time last year, FFA was little more than a Facebook group that met in person every so often. I was focused on Venture Kits for the holiday season, but slowly coming to the realization that my company and my passion project […] [...]




Lessons in How to Fail

“Out of my failure, something was born that is going to change the world.” I said those words to Seattle Business Magazine‘s Lynsi Burton a few months back. At the time, our programs at the Female Founders Alliance were picking up steam. But sales at my own company, Venture Kits, had skidded to a halt. […] [...]