The World Is Not Binary

On April 4, 2019, 350 people gathered for the second annual Champion Awards, presented by the Female Founders Alliance and Reverb, in Seattle, Wash., to honor the people and organizations who are making an impact on gender equity. Founder and CEO of the Female Founders Alliance, Leslie Feinzaig, at 37 weeks pregnant with her second […] [...]




I Am 35 Weeks Pregnant

There’s a subject so taboo in startups that only the ultra-successful are willing to openly talk about it: Slowing down. In an industry that glorifies hustle, brutal work schedules, and “crushing” results, it’s hard for a founder to admit when they need to slow down. You know you’ll be judged, and you might miss out […] [...]




I Am 33 Weeks Pregnant

Yesterday I gave a keynote speech in front of an 80% male audience. That’s not an unusual statement. I’m a reluctantly frequent speaker. And I work in the tech and startup ecosystem, where most audiences are overwhelmingly male. And yet: Yesterday I gave a keynote speech in front of an 80% male audience. I am […] [...]




Champion Awards: Nominations now open!

It might seem obvious now, but back when I first came up with the idea for the Champion Awards in mid-2017 — the “Oscars™ of women’s allyship” — the whole thing was honestly preposterous. FFA was tiny. We had $0. Nobody beyond a few founders in Seattle and my personal network had any idea who […] [...]




New Year, Fresh Start

January has always been a time of renewal for me. Last January, I made the decision to turn the Female Founders Alliance from a hobby to a mission. In the months that followed, FFA evolved from a small Facebook group to a social impact corporation running a national accelerator for female-founded, venture-scale companies. With the […] [...]




Reflections on a life-changing year.

If I had to summarize 2018 in one word, it would be gratitude. This time last year, FFA was little more than a Facebook group that met in person every so often. I was focused on Venture Kits for the holiday season, but slowly coming to the realization that my company and my passion project […] [...]




Lessons in How to Fail

“Out of my failure, something was born that is going to change the world.” I said those words to Seattle Business Magazine‘s Lynsi Burton a few months back. At the time, our programs at the Female Founders Alliance were picking up steam. But sales at my own company, Venture Kits, had skidded to a halt. […] [...]




Questioned? Doubted? Dismissed? Try our female founder battle cry.

Two magic words: WATCH. ME. How many times have you been doubted and dismissed? I recently spoke with Fast Company about this frustrating reality that every female founder – and every professional woman – has experienced at some point in her career, at the hands of women and men alike. And what’s shocking is that […] [...]




Ready Set Raise: Highlights from an Unforgettable Night.

Videos from an unforgettable night. Are you still reeling from last week’s Ready Set Raise demo night?! We sure are! The energy, the founders and the unwavering support of the audience was what made the night truly memorable. Ready Set Raise 2018 was just the beginning – but what a beginning it was! In the […] [...]